Employment History

2018 – 2022

RBC Ventures – Writer

Branding, strategy, social advertising, user experience

2012 – 2018

DOB Creative – Writer, Art Director, Creative Director

Lion Brewery: Strategy, brand development and advertising

Mill Street Brewery: Re-brand, Advertising, on-premise

Grace Foods: Grace Coconut water, new product launch, Radio, TV

TSX Sunshine Foundation: Brainstorm facilitation, strategy<

East Side Mario’s: Brand renovation, strategy, design (BTA Creates)

RBC Auto Finance: Brand naming, copy, email campaign

2009 – 2012

Armstrong Partnership – Group Creative Director

Heineken Canada: Advertising, on-line, on-premise, out of home

Kraft Food for Families: 360° campaign, In-store, social, digital

Cold FX: Television, online advertising

2005 – 2008

Endeavour – Art Director

Dynamic Funds: Television campaign

Casino Niagara: Re-branding, advertising, promotion

Cineplex: Re-branding, advertising

Fallsview Casino: Television, print advertising

2003 – 2005

Echo Advertising – Group Creative Director

Labatt Breweries: Stella Artois On-premise, promotion and advertising

Innovation brands: advertising

2001 – 2003

Manifest Communications – Associate Creative Director

The Canadian Hearing Society: Public profile campaign

Mount Sinai Hospital: Foundation advertising

Ontario Chiropractors Association: Television

1996 – 2000

Encore Encore – Art Director

Molson Canada: Advertising, promotion, packaging, collateral

Miller International: Advertising, promotion

Extensive television production

Education

BFA (with distinction) OCADU, Toronto
2015 Governor General’s Medal for Academic Achievement

Diploma (Hon), Advertising and Design, Humber College, Toronto

Volunteerism

OCAD University: The Big Draw – Fundraising for OCAD Drawing and Painting End of Year catalogue, O Days – Orientation volunteer

Friends For Life Bike Rally: Fundraising for Toronto People with AIDS Foundation

Mountview Alternative School: After Four Art Program Facilitator